Have you ever found yourself shopping for a last minute gift, clicking through multiple websites, looking for the next best deal? Chances are you have. It’s no surprise that recent research has revealed that the average consumer spends less than one minute on any given website. Yikes! Consumers today shop online for a wide range of reasons; from purchasing school supplies and toys for a beloved pet, to ordering a last minute anniversary gift at 2:00 AM the morning of. Knowing the reasons your customers shop online can benefit you as a seller immensely. Here is a short list of the top reasons consumers use the web for their purchases:
- Convenience – Order from the comfort of your own home 24/7 without lines to wait in!
- Better prices – More competition online equals better pricing for consumers.
- Variety - Have access to different sellers and stores that you might not have locally.
- Compulsive purchases – Pop-up recommendations based on purchaser’s search data, suggesting compatible merchandise and/or add-ons.
- Discreet Purchases- This category has a wide range of possibilities, but whatever the reasons, the consumer has the reassurance of discretion.
Selling your products on multiple marketplace sites is the best way to combat the substantial growth in competitive internet sales coupled with the above listed factors that shape the consumer’s decision making on purchases. Consumer behavior is changing. More and more consumers are spending a significant amount of time on social media outlets. Due to this, many marketing campaigns are targeting these consumers on outlets such as Facebook, Youtube, Instagram and Twitter, to name a few. The marketing possibilities are endless. Shopping online is easier than ever thanks to cellphones and other mobile devices.
Marketing your company can be very costly and time consuming with market research, ad campaigns and web design, to name a few, all in an attempt to drive potential customers to your site. Why not leverage your time and resources to some of the larger established marketplaces such as Amazon, eBay or Jett, to help push your product to a wider range of consumers? Implementing this strategy will help you as a seller reach new customers and increase your order volume, translating to increased revenue. As mentioned earlier this is the new standard to compete in today’s e-commerce world. Don’t be left behind!
In order for most of these e-commerce marketplaces to be profitable they need to drive an enormous amount of traffic to their marketplace. This is a big plus for sellers because Amazon, for example, spent millions of dollars gathering and attracting consumers from every corner of the globe, where your products will be listed. Amazon’s website gets more than 100 million unique views a day. With those numbers, why wouldn’t you expose your products to that kind of marketing power?
Being on multiple marketplaces can be daunting. Rest assured there are solutions to help you cope. E-commerce platforms such as Solid Commerce will help you with your inventory management (keep your inventory up to date across multiple marketplaces and help prevent overselling) re-pricing tool (help keep you competitive), order management (keep track of orders and even process refunds), vendors management (set up constant communication between you and your vendor keeping orders and inventory up to date) and shipping software (supports multiple shipping services such as UPS, FedEx etc. You can also print labels). This is a key component to becoming a successful multi market place seller. Good luck!