Writing Effective Product Titles for Amazon
High-volume sellers who want to be successful on Amazon need to understand the importance of crafting effective titles for each product. The product title on Amazon is the first impression made on potential buyers that raises discoverability and dictates how the product will be indexed on the website. Amazon titles should be long enough to deliver the pertinent information, but short enough that they don't come off as spam.
Amazon Title Basics
The title provides the Amazon algorithm and potential customers with a quick glance of the product. Sellers are advised to use 80 characters to 200 characters when constructing a title. The most important keywords belong at the beginning of the title.The title should be long enough to tell the potential buyer exactly what the product is. The title should be designed around main keywords and relevant keywords that can help convert sales.
Amazon Title Format
High-volume sellers ought to know that Amazon does prioritize listings with proper formatting. For the most part, Amazon favors listings with titles that include the brand name, series name, model name, form factor and unique identifiers, whether it's the pack size, capacity or color. The ideal format can vary depending on the category the product is listed in. At minimum, the product title should contain certain core elements, including the keywords, unit size or quantity, brand name and the variant, flavor or color.
Amazon Title Content
Aside from starting off with the main keyword, some of the important information to include in the title are the product's most impressive features and benefits. Sellers may also benefit mentioning different use cases or specific information about the particular ASIN. When there are several competitors, customers will simply move on to another product rather than take the time to figure out an ambiguous title.It's also important not to make the wording in the title too repetitive.
Amazon Title Keywords
Including the product's different uses in the title may increase the likelihood that the listing shows up in more customers' search queries. Tools like Keywordtool.io and Google Keywords Planner can be used to help determine the most effective relevant keywords to use around the main keywords. Searching for the main keywords on eBay and Amazon can give sellers a good idea of how closely they correspond with the product and serve as a great strategy for finding new keywords customers have been using recently.
Assessing Amazon Titles
On Amazon, meaningful keywords are prioritized in the search engine results page, or SERP, over shorter titles with better syntax. However, there is much debate about which titles rank better across the board, so sellers should be ready to conduct their own due diligence. One seller can list one title with a minimal amount of information, and another with great detail, and the two titles may still end up ranked equally in the Amazon SERP.
However, according to Amazon, the best product titles capitalize the first letter in every word, spell out measurements and use numeral. In addition, these product titles do not mention prices, promotions, seller information, suggestive commentary, special symbols or any other extraneous information.