Commerce Agentic Business Unit
Bring catalog, inventory, orders, fulfillment, pricing, buyer support, and reporting together in one Commerce Agentic Business Unit. Coordinated workflows use your commerce data to execute routine work, resolve issues within your rules, and bring decisions requiring approval to your team.
See Commerce WorkflowsThe daily commerce challenge
A supplier changes availability. Your listings, fulfillment choices, replenishment plans, and customer promises all need to reflect it. When each tool or AI agent sees only part of the picture, your team has to connect the dots and resolve conflicting decisions.
Agent sprawl adds queues, permissions, and handoffs to an already busy operation. Commerce needs coordinated execution: the same product and order context, consistent policies, and a clear owner when an exception crosses channels or systems.
A Commerce Agentic Business Unit brings your ecommerce team, connected systems, normalized commerce data, and coordinated AI workflows together under shared goals and controls. Your team owns the outcomes; workflows carry out authorized work across your commerce operation.
Catalog publishing, inventory, fulfillment, purchasing, pricing, buyer support, and reporting work from a common operational context. Each workflow can use the relevant data, coordinate the next action, and pass an exception to the person responsible for resolving it.
Keep your marketplaces, webstores, ERP, warehouse tools, experienced operators, and business policies. People set priorities, exercise judgment, and manage relationships while agentic workflows handle repetitive execution and report what changed.
Connected commerce in action
From a new order to a supplier update or buyer message, connected workflows turn commerce events into controlled action. They can run when an event occurs or on the schedule your operation requires.
Bring product, inventory, order, customer, supplier, carrier, and marketplace information into a consistent operational context. Normalized data gives connected workflows a shared view of what is happening.
Watch events and scheduled checks for listing errors, inventory risks, delayed orders, buyer requests, and margin changes. Gather the relevant context and coordinate the workflows needed to address them.
Correct approved listing issues, synchronize inventory, route orders, adjust prices, and answer routine buyer questions. Actions stay within your permissions, policies, approval thresholds, and financial limits.
Record actions, report results, and measure operational outcomes. Route unusual, high-risk, or out-of-policy decisions to the right person with the data and proposed next steps needed for approval.
Ecommerce operations, coordinated
These workflow areas operate together inside your Commerce Agentic Business Unit, sharing context and handing work forward so a change in one part of the operation is reflected in the next.
Keep channel data complete and ready to sell.
Normalize supplier content, map marketplace taxonomies and required attributes, and prepare channel-specific listings. Monitor publishing errors, apply approved corrections, and send unresolved content or compliance questions to your catalog specialists.
Align availability, replenishment, and supplier data.
Monitor stock, demand, lead times, and channel commitments. Coordinate inventory updates, prepare purchase-order recommendations, and initiate approved replenishment steps within supplier, quantity, and spending limits.
Keep orders moving against service and cost targets.
Coordinate routing across warehouses, vendors, and fulfillment partners. Identify stock conflicts, missed cutoffs, and carrier exceptions; execute authorized corrections and escalate decisions that affect customer promises or exceed shipping limits.
Resolve routine requests with current order context.
Use product, order, tracking, and return information to triage messages, answer authorized questions, and coordinate approved follow-up actions. Sensitive requests and policy exceptions reach your team with the conversation and operational context.
Coordinate competitive pricing with your business rules.
Evaluate channel pricing alongside product costs, fees, and shipping. Apply approved price changes within margin floors and MAP policies, and surface exceptions where competitiveness and profitability require a human decision.
Ask questions and turn commerce data into decisions.
Ask free-form questions about sales, inventory, fulfillment, and profitability. Generate custom reports, reconcile operational discrepancies, and share scheduled insights so your team can review trends and prioritize corrective work.
Human judgment. Controlled execution.
Bounded autonomy. Explicit accountability. Your commerce leaders set goals, policies, data access, and decision limits. Routine work can proceed within those boundaries; sensitive or uncertain decisions come back to the appropriate person.
Solid Commerce connects commerce workflows across existing systems and normalized data with scoped access and operational visibility. Your Commerce Agentic Business Unit is bounded, but not isolated: it can coordinate with warehouse, finance, supplier, and customer teams through defined permissions and handoffs.
Goal-driven workflows can review outputs and adjust permitted inputs toward targets such as fewer listing errors or faster resolution. Changes remain within granular guardrails, and your team reviews results and approves adjustments outside the agreed authority.
Begin with recurring commerce work where inputs and outcomes are clear. Keep an accountable operator involved as you connect systems, define authority, and expand the work that can run reliably.
Identify the marketplaces, webstores, ERP, warehouses, and supplier feeds needed for your first commerce workflows.
Choose frequent bottlenecks such as listing corrections, inventory updates, order exceptions, or repetitive buyer questions.
Set permissions, cost limits, success criteria, and the decisions that must be reviewed by your commerce team.
Evaluate resolution time, manual effort, data quality, and customer impact before extending automation to more workflows.
Connecting your commerce systems, resolving routine work, and keeping your team in control.
It is your ecommerce operation supported by coordinated AI workflows, connected systems, and normalized commerce data. Catalog, inventory, fulfillment, pricing, buyer support, and reporting work toward shared goals while an accountable team controls permissions, policies, and decisions requiring judgment.
