The Problem
The way people discover products is changing. ChatGPT, Perplexity, Google AI Overviews, and Amazon Rufus don't browse — they read structured data, evaluate product attributes, and recommend based on specifics. Vague marketing copy, missing attributes, and thin product data get skipped entirely. Meanwhile, 40% of routine purchases are already influenced by AI agents, and most ecommerce businesses haven't adapted their listings. If your product data isn't structured, complete, and specific, AI agents won't surface it — no matter how good the product is.