The Problem
Ecommerce data is scattered across every marketplace, every channel, every vendor, and every carrier — each with their own reporting format, their own metrics, and their own export process. Your team spends hours pulling reports, reconciling numbers, and building spreadsheets just to answer basic questions: Which products are actually profitable after fees? Which channel is growing fastest? Where are we losing money on shipping? By the time you have the answer, the window to act has closed. Traditional BI tools require dedicated analysts to build dashboards, write queries, and maintain data pipelines — complexity that most ecommerce operations teams can't justify.