The Problem
Your ecommerce operation runs on a patchwork of tools: a marketplace here, a warehouse system there, an accounting package over there, a supplier portal somewhere else. None of them talk to each other natively. So your team becomes the integration layer — manually exporting, reformatting, and uploading data between systems. Every hand-off is a chance for errors, delays, and stale data. You've looked at iPaaS tools like Zapier and Workato, but they're designed for generic workflows, not the specific data structures and timing requirements of ecommerce operations. You need connections that understand product catalogs, order lifecycles, inventory quantities, and marketplace-specific formats.