The Problem
Your ERP (NetSuite, QuickBooks, Epicor, SAP, Microsoft Dynamics) is the backbone of your business — finance, inventory valuation, purchasing, and compliance all live there. But when you started selling on Amazon, Walmart, and Shopify, your ERP couldn't keep up. It doesn't understand marketplace listing formats, Buy Box pricing, channel-specific SLAs, or buyer messaging. So now you have a gap: your ERP has the financial truth, but your ecommerce operations run on spreadsheets, manual exports, and disconnected tools. Orders come in from marketplaces but take hours to reach your ERP. Inventory updates in the ERP but takes hours to reflect on your channels. Financial reconciliation requires manual matching across systems every month.