The Problem
The Buy Box rotates constantly based on price, seller metrics, fulfillment method, and product condition. Rule-based repricers that just undercut by a penny race your prices to the floor. Manual repricing can't keep up with competitors who adjust hourly. Meanwhile, vendor costs fluctuate, MAP policies need enforcement, and your kit bundles have component costs that change independently. Without intelligent repricing, you're either losing the Buy Box or winning it at the expense of your profit.